Click detect3/15/2024 ![]() ![]() What's the solution?įortunately, Statcounter has a number of tools that can help you detect and provide evidence of click fraud, helping you to decrease your digital advertising spend and increase your pay-per-click conversion rate. Since it's not in the interest of the ad networks to highlight this problem and lose revenue, you are mostly left to your own devices to detect and report evidence of fraudulent clicks and make a case for reimbursement. The perpetrators of click fraud on ads published by small and medium sized businesses are mostly from competitors trying to use up your advertising budget and to a lesser degree from disgruntled customers with an axe to grind. The World Federation of Advertisers (WFA) estimates that ad fraud will cost advertisers in excess of $50 billion by 2025. The intention behind this activity is to increase your advertising costs, lower your conversion rate and ultimately make it more difficult for you to see a return on your digital advertising spend. ![]() What is click fraud?Ĭlick fraud occurs when an individual or an internet bot makes repeated clicks on your pay-per-click adverts to generate fraudulent charges for you, the advertiser. Detect fraudulent clicks on your ads and claim refunds from your ad networks to see a better return on your digital advertising spend. ![]()
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